Providing a Service to Small Businesses

Great article by Dave Thompson on Entrepreneur about providing a personalized service to small businesses and companies.

When selling their products and services, companies typically target the largest opportunities first and the smallest customers last. The logic behind this is trying to generate the highest return on the investment.

In reality, the opportunity is great when it comes to small businesses, which represent a sizable share of the U.S. economy.

Selling to smaller businesses can be profitable since there's less competitive pressure (as a result of the perceived challenge of efficiently interacting with them).

Here are some ways to do so:

1. Make a dynamic first impression.

2. Practice the platinum rule.

3. Track every customer engagement. 

4. Be systematically spontaneous.

5. Make customer service an inherent part of company culture.

By connecting with small businesses an entrepreneur can increase sales and profits with a vast set of customers, thus making a substantial Return On Investment (ROI). Utilizing customer service and engagement, whilst effectively measuring customer data helps reduce customer churn and increases customer retention.