Brilliant article on This Is Money, part of the Daily Mail, Mail on Sunday and Metro media group, about Vodafone, a telecommunications company, and ways to keep customers returning.
According to Vodafone research, businesses of all sizes say that customers are more demanding than ever.
They’re armed with more information than they’ve had before. They then communicate and share that information through rapidly expanding social media communities.
They also have more options, more choice, and their expectations of the service you provide are rising all the time.
How to keep your customers happy: top tips
Vodafone has come up with five areas that small firms can focus on to improve customer service:
1. Stay focused on the basics 2. It seems obvious, but ask your customers for feedback 3. Use social media to do more with less 4. Do what you can to break down walls 5. Take it one step at a time, and set those expectations