Increase Sales via Customer Service

Interesting article by Miriana Micallef on Maltatoday about utilizing customer service to increase sales.

Good customer service is fundamental; especially today in an ever-changing business environment where alternatives are easily found and there are little to no changeover costs. This should encourage you to ask yourself if you are giving the best customer support to your customers. If you are not sure you do, here are some good reasons why you should invest more in customer service.

Collect feedback

If you want your business to grow further, you need to understand what your customers want. This means providing your customers with the opportunity of giving feedback through any medium of their choice.

Be there for your customers

It is easier and cheaper to retain a customer rather than trying to attract a new one.

Aspire to become a leader

When times are tough, it is easy for sales to drop radically. Providing great customer service whenever a sale is made, significantly helps reduce this eventuality. Being a customer service leader would differentiate you from other companies with mediocre customer service thus also creating a substantial competitive advantage.

Engage in more effective cross-selling

Analysing your customer’s buying patterns and knowing their needs allow you to offer customers products or services which will better address their needs.

How we treat our customers is so important, focusing on making customers happy and addressing their needs and wants successively retains customers and increases sales.