In With the New? The Importance of Customer Retention

For a startup, it's important to land new customers and retain current customers. But which is more important?

Alex Lawrence believes it is more effective to focus on current customers satisfaction rather than try to entice new customers. His article from 2012 shows us his top 5 tips for ensuring customer retention. His use of an age old Ben Franklin quote sums up the importance of retaining customers:

A bird in the hand is worth two in the bush.

Customers are all different but with the right communication plan in place company can excel at retaining customers:

Companies that play an active part in communicating with customers to keep them engaged and better meet their needs and expectations, are well on their way to achieving the prime objective of any customer retention program; greater customer loyalty.