We like this, a nice simple resource from Amity to get you started on your journey to Customer Success. “10 Tactics to Quickly Reduce Churn”.

This is a lovely 4 pager on Customer LTV for all you Customer Success nerds, download it and pin on your wall as a constant reference to the basics of Customer LTV. “Chartmogul's ultimate guide to SaaS Customer Lifetime Value (LTV)”.

Kostas Papageorgiou from paymill curated this useful list, “Top Resources For SaaS Entrepreneurs To Grow Their Startup”.

Christoph Janz, Managing Partner at Point Nine Capital is a churn obsessive, in this insightful article he outlines his views on trying to reduce MRR churn to as close to zero as possible: “Why (most) SaaS startups should aim for negative MRR churn”.

31%-51% Annual Churn! Yikes! Awesome article by Clement Vouillon that reveals some scary Churn rates for SaaS SMBs and is based on some solid research: Benchmarking Your Churn Rates against 1500+ SaaS companies.

“7 Steps to Building a Customer Success Focused Organization”.

“12 Tips To Align Sales and Customer Success”.

“4 Customer Retention Tips to Smash Your Profits Out of the Park”.

“Customer Retention: One Strategy to Double Your Profits”.

“Why Customer Success Is An Essential Part of Every SaaS Startup”.

Thanks for visiting our weekly roundup, for all issues regarding Churn reduction, Lifetime Value (LTV) and Customer Success in general!