Customer Success Roundup: December 4th, 2015

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web. We’ve enjoyed reading them and we hope you do too.

Shane Barker of TruConversion highlights the key areas to concentrate on to keep your customers renewing in “8 Post-Conversion Strategies to Increase Customer Lifetime Value”.

Forbes contributor Daniel Newman advises companies to remove department silos in order to build a deeper understanding of customers to help with both acquision and retention in “Why Brands Need More Continuity Between Marketing, Sales And Customer Service”.

Glen Westlake, contributor for LinkedIn Pulse, suggests Chief Marketing Officers calculate CLV and use it to measure marketing effectiveness and motivate staff in “Customer Lifetime Value: The ultimate boardroom backup for CMOs”.

Chris Gillespie of Marketo discusses the role of automated marketing in customer retention in “3 Ways for B2B Marketers to Invest in Customer Retention”.

Mandar M. Mungee of Tata Communications gives an insight into the issue of churn in the world of Communication Service Providers in “Tackling Churn an Enterprise Communication Service Provider's Perspective” (PDF).