Customer Success Roundup: 25th November 2016

Akita's Customer Success Roundup is a list of hand-picked resources from around the web. We've enjoyed reading them and we hope you do too.

When Sales and Customer Success departments work together as a team, they can form an incredibly successful, profit-generating machine. Salesforce Product Marketeer Kevin Micalizzi discusses this in his piece “4 Ways for Sales and CSRs to Nail Customer Retention”.

Are you new to Customer Success and want an understanding of what it’s all about? Emily Smith of Cobloom recently wrote an article covering “Everything You Need to Know about Customer Success”.

Chris Boeckelman, Head of Demand Generation at GetFeedback, identifies some straightforward tactics that help combat churn in “6 Ways to Cut Customer Churn Rates”.

Megan Kitzmiller of UserIQ has compiled this list of experts that are constantly sharing their best new ideas on Customer Success concepts, strategies, and tactics — “8 Customer Success Thought Leaders You Should Be Following”.

Patrick Campbell from Price Intelligently states that you need your CLV to be greater than CAC by a ration of 3-to-1 and provides guidance on correctly determining your CAC in “You're Calculating CAC Wrong”.

Co-Founder of Stunning.co, Richard Felix Jr, argues engaging early with your customers is mission-critical for delivering the best possible experiences in “Strategies for Successful SaaS Customer Onboarding”.

Jonathan Herrick, Co-Founder of Hatchbuck, writes that a big part of creating a loyal customer base is to deliver a customer experience that is so good, they’ll fall in love with your brand. Get started by following his “6 Effortless Ways to WOW Your Customers”.