Customer Success Roundup: 24th March 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Want to attend Customer SuccessCon Europe — London, April 18? Now in its 4th year, Customer SuccessCon is a key conference for Customer Success professionals to share best practice and learn how to build and lead effective Customer Success teams. Register using code AKITA for a 10% discount.

“Don’t waste everyone's time asking the wrong questions.” According to Alicia Carney of Kayako, this is one of the “5 Costly Mistakes in 'Voice of the Customer' Programs”.

Writing on SaaScribe, Alexia Coppens, Head of Customer Success at Teamleader, provides great insight into, “Why (and How) We Manage 5,000 Clients with Only 15 Customer Success Agents”.

Marketer at Wingify, Siddharth Deswal, explains why “Deep and Wide Product Adoption Are Key to Reducing SaaS Churn”.

Can you demonstrate the ROI of your software to your customers? Customer Success evangelist Nichole Elizabeth DeMeré discusses how important this is in, “Product Managers: Why You Should Include Customer Success Milestones in Your User Flows”.

Mike Haley, SVP at Customer Experience firm Teletech, looks at how to expand revenue streams from existing accounts in, “6 Ways Customer Retention Promises Long-Term Business Growth”.

Mathilde Augustin, digital marketing analyst at Amity, has curated “6 TED Talks That Are Surprisingly Relevant to Customer Success”.