Customer Success Roundup: 24th February 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Akita's own Barry Devon looks at how Nobel Laureate Daniel Kahneman's research may help us better predict churn risk in “Nobel Prize Research That Minimizes Customer Churn?”.

Here's a great post from Eric Johnson on the Typeform blog! If you’re looking for one article that sums up what Customer Success is all about, read “Customer Success: Nearly Everything You Need to Know.

Customer Success evangelist Nichole Elizabeth DeMeré says that tracking the right metrics will help secure more funding for your Customer Success department in 7 Essential Customer Success Metrics”.

Katarína Kasalová from customer survey software provider Nicereply lays out “5 Benefits of NPS Program You May Be Missing out On”.

Alan J. Porter of OpenText discusses linking KPIs to different stages of the Customer Journey in his post “Measuring the Redefined Customer Journey”.
 
In this piece, Leslie Barrett of Engagio gives us “5 Must Have Insights for Account Based Customer Success in 2017”.

Justin Dunham of Urban Airship outlines “4 Proven Ways to Reduce Churn with a Mobile App”.