Customer Success Roundup: 14th April 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Interested in attending Customer SuccessCon Europe in London next Tuesday? Register here using code AKITA for a 10% discount. Now in its 4th year, Customer SuccessCon is a key conference for Customer Success professionals to share best practice and learn how to build and lead effective Customer Success teams.

Prolific writer on all things Customer Success (and founder of Authentic Curation), Nichole Elizabeth DeMeré, provides a reality check in her post “Top 10 Myths about Customer Success — Busted”.

Growth Marketer Jean-Marc Ly discusses “Why Bots Should Be Part of Your Customer Success Arsenal”.

Founder of Interaction Metrics, Martha Brook, outlines “6 Steps to Improve Your Customer Satisfaction Surveys”.

Apparently, “80% of the companies who have identified their brand advocates don't leverage them in their marketing.” Chargify's Kate Harvey addresses this in her piece, “Creating Brand Advocates: How to Turn B2B Customers into Product Champions”.

CX expert Shep Hyken gives his insights on Customer Success to the folks at Typeform in “Typetalks Presents: Customer Success Expert Shep Hyken”.

Chief Customer Strategist at New Business Strategies, Christine Crandell, believes everyone at your firm should have input into your customer’s journey. She discusses this in “How to Effectively Implement Customer Journey Maps”.

Nils Vinje of Glide Consulting argues that Retention is so important that it requires a dedicated arm of your company in “The Importance of Hiring for Customer Success Early”.

CEO of The Marketing Zen Group, Shama Hyder, outlines her “5 New Rules to Winning the Customer Loyalty Game in the Digital Age”.