Customer Success Roundup: 10th May 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web. We’ve enjoyed reading them and we hope you do too.

On the ‘Business 2 Community Blog’, Shane Barker outlines “6 Awesome SAAS Marketing Ideas to Improve Your Customer LTV and Reduce Churn Rate”.

Megan Totka, marketing director at ChamberofCommerce.com, takes a look at the four best ways to develop and maintain a committed customer following in her article “The Most Effective Ways to Create Long-Term Customer Success”.

Diego Poza of Auth0 believes that most companies fail to give enough attention to the most important part of customer retention, namely security. He elaborates on this in “How To Safely Use The 3 Best Customer Retention Tactics”.

Although he recognises that poor onboarding and underperforming product are the main drivers of churn, Nicolas Pena of RevenueWire spends some time delving into additional the reasons in “5 Reasons Your Churn is Increasing”.

On the Freshdesk blog, Madhav Bhandari of Hubstaff describes “How We Used Time Analysis to Reduce Churn”.

Amanda DiSilvestro of Higher Visibility writes an article/infographic on the Salesforce.com blog entitled “How to Calculate and Improve Customer Retention Rate”.

Kurt Elster of Ethercycle outlines how ecommerce businesses can grow revenue by focusing on Customer Success in “10x Your Revenue: Increasing Customer Lifetime Value”.