Customer Retention Strategies

Interesting article by Emma Vas on Business2Community about customer retention strategies.

Customer retention is primarily driven by building rapport and deepening the relationship with your clientele. However, this doesn’t mean your approach shouldn’t be informed by a little science as well. Here are customer retention strategies that are backed by hard data and quantifiable, top-line results:

Customer Retention Strategy #1: Leverage Your Sales Database

Customer Retention Strategy #2: Analyze Upsell Patterns

Customer Retention Strategy #3: Promote Retention-Oriented Products

Achieving a high level of customer retention requires monitoring and analyzing your customers' data and identifying products to cross and up-sell to customers, thus generating more sales. Reducing customer churn and increasing customer acquisition should be a priority for strengthening customer relationships.