Customer Listening

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Nov. 19th, 2014

Ernan Roman on The Huffington Post about how customer listening directs marketing effectiveness and 3 ways to leverage customer listening:

1. Realize that Customer Listening (and Responding) is a 360-Degree Commitment.

2. Customers are More Than Numbers, They are People, Talk to Them ... (And listen.)

3. Make Conversation (and Listening) Easy with Social Communities.

Listening to customers and engaging on social medai is essential for successful customer engagement.

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