Customer Experience and Sales

Interesting article by Rachel Clapp Miller on Business2Community about driving sales revenue with customer experience.

The “customer experience” starts the minute your prospect engages with your company. With nearly 70% of the buying process being done digitally, this experience could very well begin with your organization’s digital presence, way before the point-of-sale.

This edition of the Sales Snapshot shares three studies that demonstrate how a customer’s experience can drive sales revenue and is an integral part of the sales process. 

1. A Good Customer Experience Increases Retention and Future Sales

2. Social Engagement Drives More Leads and Closes More Deals

3. Blurring The Line Between Sales and Service Increases Revenues

Providing an effective customer experience is paramount to running a successful business and thus increases sales and customer retention.