Customer relationship management. If you don’t have it, not only will you have disgruntled customers that slip through the cracks, but eventually, you won’t have any at all. Put together a good system, and money can be multiplied – just like that.
Here’s the good news: no one has to reinvent the wheel. In the past decade, the business world has been introduced to a host of CRM software programs created to streamline how businesses manage ongoing relationships with clients and prospective customers. Oracle, Sugar, Nimble, Insightly, and Workbooks have all climbed out of the code pool to provide the answer to every executive’s question: “How do I make my business make more money?”
The author then interviews Derek Vargas and Aliza Seeber from Spark Orange, a certified Salesfoce.com provider:
According to Base.com, another CRM contender, the average company that uses customer relationship software sees a 5-to-$1 return on investment.
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Akita is Customer Success Management software that will help your business retain its customers and grow revenue.