Brand Humanization

Interesting article by Amy Hayes on The Huffington Post about humanizing a brand to create awareness and customer loyalty.

The advent of the digital marketplace has provided brands and their products accessibility like never before, and has made it possible for consumers to communicate with a brand anywhere, at any time. But it's also limited the peer-to-peer connection that we, as humans, crave; a connection that often extends far beyond personal relationships into the relationships we develop with brands.

Bazaarvoice's 2014 Social Media Trends Report further explores what it means to be a true partner, not simply a vendor, to customers. Gathered from the insights shared by some of the world's most innovative social strategists and marketing thought leaders during the 7th annual Bazaarvoice Summit, the four tips below speak to the various ways brands can humanize their online presence and allow for a true connection that is often lost in today's digital marketplace.

Use data appropriately.

Be authentic in all communication.

Tell the right story in all the right places.

Your compass is your customer.

Developing customer relationships and adding a personal touch to customer service creates a better customer experience and loyalty.