Better Customer Service

Great article by Zach Cutler on Entrepreneur about six ways to make customer service better.

Offering great client service not only builds a loyal and happy customer base, but can be the most powerful marketing tool due to word-of-mouth referrals.

A 2013 study by Dimensional Research for Zendesk found 62 percent of business-to-business and 42 percent of business-to-consumer customers purchased more after enjoying a great customer-service experience. On the flip side, the same survey discovered 95 percent of customers share bad experiences with their network, compared to the 87 percent sharing a positive experience.

How can customer service be improved? Here are six ways:

1. Truly listen.

2. Be responsive.

3. Accommodate customers.

4. Build trust.

5. Live the company values.

6. Don’t grow too quickly.

Utilizing a help desk efficiently and providing better customer service creates a great customer experience and enhances customer loyalty and retention. Do these right and they'll serve to increase sales and make customers happy.